Kushandisa izwi rekuti "richikwira" zvinopesana nezviri kuitika izvi zvakakwana kutsanangura kukura kweindasitiri yezvitoro zvekutengesa zvinhu zviri nyore muna 2021. Pasinei nekukanganiswa kwechirwere chitsva che "crown pneumonia", zvitoro zvekutengesa zvinhu zviri nyore zvakaramba zvichikura zvakanyanya gore rino. Kune rumwe rutivi, nemakwikwi emusika ari kuramba achikura mumaguta epamusoro-soro, musika uri kudzikira wave nzvimbo itsva yekutamba zvitoro zvekutengesa zvinhu zviri nyore, uye mabrandi mazhinji ezvitoro zvekutengesa zvinhu zviri nyore anosarudza kuramba achikura; kune rumwe rutivi, kuwedzera miganhu yebhizinesi kwave nzira itsva yezvitoro zvakawanda zvekutengesa zvinhu zviri nyore. Kubva pakurerukira kuenda pakurerukira, sevhisi yave nzvimbo itsva yakajeka.
Kudzikira uye kuwedzera kwemaitiro kuri kuenderera mberi
Pasinei nekukanganiswa kwechirwere chitsva che crown pneumonia, zvichienzaniswa nedzimwe nzira dzekutengesa, zvitoro zvekutengesa zvinhu zvakaramba zvichikura zvakanyanya mumakore maviri apfuura. "2021 China Convenience Store Development Report" yakaburitswa neChina Chain Store & Franchise Association inoratidza kuti yakanganiswa nedenda iri, muna 2020, huwandu hwezvitoro zvekutengesa zvinhu zvemhando yepamusoro munyika yese huchapfuura 190,000, nekutengesa kwe296.1 bhiriyoni yuan, uko kutengeswa kwezvitoro zvekutengesa zvinhu zvechinyakare kuri 271.6 bhiriyoni yuan, kukura kwe6%, kwakadzikira zvakanyanya. Zvisinei, kunyangwe data rekutengesa ra2021 risati raburitswa, kubva pakuchinja kwemakambani akasiyana-siyana ezvitoro zvekutengesa zvinhu zvemhando yepamusoro, kuwedzera kwezvitoro kuchiri tsika huru.
Gore rino, zvitoro zvekuJapan zvakaramba zvichitengesa zvinhu zvitsva gore rapera, zvichiramba zvichivhura zvitoro uye zvichinyura. Chitoro cheLawson chinogona kunzi chiri kufambira mberi nekukurumidza. Gore rino, chiziviso chayo chepamusoro ndechekuwedzera huwandu hwezvitoro muChina kusvika pa10,000 panosvika 2025. Mu "2021 China Convenience Store TOP100 List" yakaburitswa neChina Chain Store & Franchise Association, zvitoro zvekuLawson zvine zvitoro 3,256 muChina, uye nhamba iyi ichave 2,707 muna 2020. Kuwedzera kuzvitoro zvekuLawson, chitoro che7-Eleven, icho chagara chichizivikanwa ne "zvipingamupinyi" zvacho zvekujoinha, chakavhurwa nekukurumidza gore rino. Huwandu hwezvitoro zviri pane rondedzero hwakawedzera kubva pa2,147 muna 2020 kusvika pa2,387 gore rino.
Pamusoro pezvo, zvitoro zvinotengesa zvinhu zvakawanda zvakaita seMeiyijia, Jianfu, Tangjiu, naBianlifeng zvakaramba zvichienderera mberi netsika yekuvhura zvitoro gore rino, uye huwandu hwezvitoro hwaramba huchikura.
Zvakakosha kuziva kuti misika inonyura yakaita semaguta echipiri nechitatu yave "nzvimbo itsva dzehondo" dzemakambani ezvitoro zvinotengesa zvinhu zviri nyore kutarisa. Indasitiri iyi yakachinja chitendero chekare chekuti "North, Shanghai, Guangzhou, Shenzhen" nenzvimbo dziri pamhenderekedzo yegungwa ndiyo nzvimbo huru yekugara yezvitoro zvinotengesa zvinhu zviri nyore. Mumakore maviri apfuura, maguta mazhinji emukati menyika akakwezvawo zvitoro zvinotengesa zvinhu zviri nyore. Kubva muna Nyamavhuvhu gore rino, Lawson Convenience Stores yakagara mumaguta akawanda edunhu akadai seTangshan, Hebei, Wuhu, Anhui, neNantong, Jiangsu, nezvitoro zvinoda kusvika makumi maviri; 7-Eleven yakavhura zvitoro zvayo zvekutanga muDezhou, Shandong, Kunming, Yunnan nedzimwe nzvimbo. Kuwedzera kuzvitoro zvinotengesa zvinhu zviri nyore zvekuJapan, zvitoro zvemuno zviri kusimudzirawo hunyanzvi hwazvo mumusika unotengesa zvinhu zviri nyore: Bianlifeng yakavhura zvitoro zvayo zvekutanga muFoshan, Jiangsu, Xuzhou, Lianyungang nedzimwe nzvimbo, uye zvitoro zvinotengesa zvinhu zviri nyore zvekuTangjiu zvakapinda mumusika weZhengzhou kekutanga…
Chinyorwa che "2021 China City Convenience Store Index" chakaburitswa neChina Chain Store & Franchise Association chinoratidza kuti kukura kwezvitoro zvekutengesa mumaguta echitatu nechina akadai seHuizhou muGuangdong nePutian muFujian kwave pedyo zvikuru nekukura kwemusika wezvitoro zvekutengesa, uye makwikwi acho haana kunyanya kuderera. Maguta echitatu nechipiri. Maguta ane mukana mukuru wekuvandudza ari kukurumidza kugarwa nemakambani ezvitoro zvekutengesa zvine simba rakati; nzvimbo yekuvandudza yemusika wezvitoro zvekutengesa mumaguta mazhinji echitatu nechipiri yakawedzerwa kudzvinyirirwa, uye mamiriro ekuvandudza ari padanho rehuwandu hwezvitoro zvekutengesa uye huwandu hwezvitoro zvekutengesa zvinovhura nekuvhara. Chengetedza mamiriro akaenzana ese.
Kana kubatanidzwa kweindasitiri kuri kuenderera mberi
Kana zvitoro zvinotengesa zvinhu zvemhando yepamusoro zvikapinda mumusika wekutengesa zvinhu zvemhando yepamusoro, zvitoro zvinotengesa zvinhu zvemhando yepamusoro zvemuno zvichakanganiswa zvachose. Mamwe makambani akaramba kumanikidzwa uye akasarudza kugara pamwe chete, nepo mamwe akasarudza kuwanikwa uye kubatanidzwa.
Kutengwa kwezvitoro zviviri zveLawson gore rino kwakakwezva indasitiri iyi. MunaGunyana wegore rino, Rainbow Shares yakazivisa kuti yakanga yasaina "Chibvumirano cheKuchinjisa Equity" neLawson Convenience Store, uye yakaronga kutamisa kambani yayo yeRainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (inozonzi Tianhong Wewo) 100% Equity. Muna Mbudzi, Sichuan Ooo Supermarket Chain Management Co., Ltd. (inozonzi Sichuan WOWO Supermarket) yakachinjwa kuita Chengdu Lawson Convenience Store Management Co., Ltd., uye mumiriri wepamutemo akachinjwa kubva kuLu Weiwei kuenda kuMiyake Shixiu, wekupedzisira ari Lawson (China) Investment Co., Ltd. Mumiriri wepamutemo wekambani iyi, izvi zvinorevawo kuti Lawson Convenience Store yawana 100% equity yeSichuan WOWO Supermarket uye yakasvika zviri pamutemo pamusika weChengdu.
Pamusoro pekutenga kukuru kwaLawson, mamwe mabrandi emudunhu akabatanidzwawo. Musi wa29 Chivabvu, kambani yechitoro chekutengesa zvinhu zvemahara cheGuangdong Tianfu Convenience, ine zvitoro zvinopfuura 5,800, yakapedza kutenga kambani hombe yekutengeserana yeHaobao muHuaihua, Hunan, uye huwandu hwemakambani akabatanidzwa nekutenga hwaive hunosvika mazana maviri. Mapato maviri aya achabatana kugadzira Huaihua Haoban Tianfu Commercial Co., Ltd., iyo Tianfu Convenience ichabhadhara mamiriyoni matanhatu eyuan, inobhadhara 60% yemasheya, uye Haoban yakabhadhara mamiriyoni mana eyuan, inobhadhara 40% yemasheya.
Vanhu vari muindasitiri vanowanzo tenda kuti kutenga makambani ezvitoro zvekutengesa zvemuno inzira yakajairika yekuti makambani ezvitoro zvekutengesa zvemuno apinde mumisika mitsva. Mazhinji emakambani ezvitoro zvekutengesa zvemuno ane mamiriro ekushanda akatsetseka uye haana kukwikwidzana mumusika kusvika pamwero wakati. Semuenzaniso, Sichuan WOWO supermarket yaive nezvitoro 748 payakatengwa neBest Group muna 2017, asi ikozvino ine zvitoro zvinopfuura 300 muChengdu. Lai Yang, mukuru weBeijing Institute of Commerce and Circulation Strategy, anotenda kuti zvakajairika kuti makambani ezvitoro zvekutengesa zvemuno ave nezviitiko zvekutenga panguva yekunyura kwemitengo. "Iye zvino yave nguva yekuti makambani ezvitoro zvekutengesa zvemuno asimbise kugona kwavo kushanda uye cheni yekugovera. Kune mamwe makambani ezvitoro zvekutengesa zvemuno asina mukana wekuvandudza zvakakwana uye mamodheru ekutarisira akawanda, zvingave zvisiri zvakaipa kuwanikwa." Lai Yang akadaro. Makambani ezvitoro zvekutengesa zvemuno ane mamodheru akareruka, uye mamwe anotogara muzvitoro zvemadzimai evakaroorana kana zvitoro zvemafranchise flop, haakwanise kugadzirisa kudiwa kwevatengi kuri kuwedzera uye kukwikwidzana kuri kuramba kuchiwedzera mumusika. Vanhu vari muindasitiri iyi vakatotaura pachena kuti kana kubatanidzwa kweindasitiri yezvitoro zviri nyore kuri kutanga, mhedzisiro inogona kubuda mukati memakore matatu kusvika mashanu.
Kuchinja-chinja zvinhu uye nyore kwava tsika
Kunyange hazvo indasitiri iyi iri kubatanidzwa, maitiro ekusimbisa kushanda kwechiratidzo chezvitoro zvekutengesa zvave dambudziko guru. Kufanana nemaitiro ekare ekutengesa akadai semasupamaketi nezvitoro zvikuru, kutengeserana kwedhijitari kwavewo nzira huru yekuvandudza zvitoro zvekutengesa gore rino. Makambani mazhinji akatanga kubatanidzwa netekinoroji, achiedza kushandisa tekinoroji kubatsira makambani kuderedza mitengo uye kuwedzera kushanda zvakanaka, uye kusangana nekuvandudzwa kunoramba kuripo kwevatengi. Kudiwa kwevatengi. Makambani ezvitoro zvekutengesa zviri kuwedzera miganhu yebhizinesi ravo, vachitora "chitoro chekutengesa + N" senzvimbo itsva yekubudirira.
MunaGunyana wegore rino, Guangdong 7-Eleven, ine nhoroondo yemakore makumi maviri nemapfumbamwe, yakabatana neMultipoint Dmall, kambani inopa masevhisi edhijitari yeomni-channel. Mashopu anoda kusvika chiuru nemazana mashanu nenzvimbo nhatu dzekugovera zvese zvakatanga Multipoint Retail Union Cloud., Supply chain, franchisees, warehousing uye logistics kumahofisi makuru ekutarisira maitiro ese, zvese zvinhu zve digitalization. Wen Hongjie, mukuru weGuangdong 7-Eleven, akambotaura kuti shanduko yedhijitari yeGuangdong 7-Eleven yakawana mhedzisiro zvishoma nezvishoma. Tichitora shanduko yedhijitari yenzvimbo yelogistics semuenzaniso, kushanda zvakanaka kwekuronga kwakawedzera ne30% mushure mekushandurwa.
Tang Jiu Convenience, kambani inotungamira muzvitoro zvinotengesa zvinhu muShanxi, yakabatana neAlipay kuvhura Chitoro Chekutengesa Zvinhu Zvisingadhuri Chepamusoro-soro, icho chinosanganisa masevhisi edhijitari uye ekugadzirisa zvinhu, uye chinounza fungidziro huru kuzvitoro zvinotengesa zvinhu. Zvinonzi chitoro ichi chakagadzira nzvimbo yebasa redhijitari kekutanga. Pamusoro pekuchaja, kupisa chikafu mahara, nzvimbo yekuchengetera zvinhu nekukurumidza uye yekudyira, vatengi vanogonawo kuisa maodha online kuburikidza neapplet yeTangjiu Alipay, kunakidzwa nekuwachisa mbatya, kudzokorodza mbatya dzakamboshandiswa, nezvimwewo. Sevhisi yakagadzirirwa munhu. Pamusoro pezvo, vabatsiri vezwi vane hungwaru uye masevhisi ebhuruu vest vachavewo online kwemakore mazhinji kuti vape vatengi vakwegura munharaunda ruzivo rwechizvino-zvino rwekurwisa hutsotsi nemirairo yekushandisa zvishandiso zvemazuva ano. Zhang Yuhong, mutevedzeri wemaneja mukuru weTang Jiu Convenience, akati masevhisi edhijitari epamhepo aputsa zvirambidzo zvenzvimbo dzezvitoro, zvichibvumira "kuwirirana" kwezvitoro zvinotengesa zvinhu kuti zvikure uye zvivandudze, zvichifamba kubva "kunyoreka" kuenda "kunyoreka" nhanho imwe chete. Munhu anotarisira puratifomu yakavhurika yeAlipay akazivisa kuti modhi yechitoro chinotengesa zvinhu ichasimudzirwawo munzvimbo dzakawanda muShanxi.
Bianlifeng yashandura zvitoro zvayo zvakawanda zveinternet kuita zvenhau. Kutanga muna Chikunguru gore rapera, Bianlifeng yakabatana nebhaisikopo rinonzi “Yabai”, “White Snake 2: The Green Snake” uye “Changjin Lake” pakushambadza nekugovera bhaisikopo. Havana kungoburitsa mavhidhiyo ekushambadzira ebhaisikopo iri muzvitoro chete, asiwo pasocial media. Kutaurirana uku kwakawedzera kufarirwa kwebhaisikopo uye kwakakumbira boka revatengi vezvitoro kuti vatarise bhaisikopo iri.
Gore rino igore rekubatana uye kubudirira kweindasitiri yezvitoro zvekutengesa zvinhu zviri nyore. Pasinei nekukanganiswa kwedenda idzva remakorona, makambani ezvitoro zvekutengesa zvinhu zviri nyore achiri kurwisa uye ari kuedza kusimudzira kugona kwawo kushanda. Kubva munharaunda kusvika kunyika yese, kubva pakunyorerwa zvinhu zviri nyore kusvika pakunyorerwa zvinhu zviri nyore, uye kubva patsika kusvika pakugadzirwa kwezvinhu zvedhijitari, zvisinei nekuti indasitiri yacho inokura sei, kune chimiro chezvitoro zvekutengesa zvinhu zviri nyore, kutarisa pane zvinodiwa nevatengi ndicho chinangwa chinoramba chiripo.
Nguva yekutumira: Zvita-28-2021
