Makore makumi mashanu apfuura, muvambi weWal-Mart, Sam Walton, ainyanya kufarira kuita kwaive kutyaira ndege yake diki kuenda kuzvitoro munzvimbo dzakasiyana-siyana, kana kutsvaga mapurojekiti matsva;
RT-Mart inosimbisa kuti vakuru vakuru vanoshanyira zvitoro mazuva mazana matatu nemakumi matanhatu nemashanu pagore, uye mukuru wavo Huang Mingduan anowanzo shanyira zvitoro nguva nenguva.
Mambo wechitoro chimwe chete Ito Yokado (kutengeswa kwechitoro chimwe chete muChina kuri mamiriyoni 576 eyuan, Wal-Mart neCarrefour kutengeswa kwechitoro chimwe chete kuri mamiriyoni 147 eyuan uye mamiriyoni 208 eyuan, zvichiteerana), uye mukuru wayo, Tomihiro Saegada, ave achitengesa kwemakore anopfuura gumi zuva rega rega.
Matambudziko mukufamba-famba kwechitoro
Kufamba-famba muchitoro kwakakosha, asi kufamba-famba muchitoro kune matambudziko maviri zvakare.
Chekutanga, vatengesi vakawanda vanowanzoita zvinhu zvemazuva ose.
Kunyangwe kana chitoro ichi chichifamba-famba, matambudziko mazhinji akaitika muchitoro haasati agadziriswa zvine musoro. Maneja mazhinji ezvitoro anoona kuongororwa kwezvitoro semhando yekunakidzwa. Zvechokwadi, ndakamira muchitoro changu, ndichitarisana nevashandi vanosvika makumi kana mazana, ndichitarisa chitarisiko chemunhu wese chine ruremekedzo, ndinonzwa sekunge ndiri mukuru wemauto uye nyanzvi. Vanhu vazhinji vane mafungiro aya. Panguva iyo chitoro chaive chichifamba-famba: "Nzvimbo ino haina kunaka, ndinofanira kuigadzirisa", "Ndakataura nezvenzvimbo iyi kakawanda, sei ichiri yakadai?" Vatungamiriri nevatungamiriri vezvikamu kumashure vakagutsurira musoro mumwe nemumwe: "Hongu. Hongu, chinja nekukurumidza, chinja nekukurumidza".
Vatariri vese vezvitoro vari mumamiriro ezvinhu akadai ehutungamiriri vaneta zvikuru pabasa, nekuti zvese zvinofanirwa kusimudzirwa vega vasati vatamiswa. Chitoro hachingomubvisi. Vatariri vezvitoro ava vaneta. Panguva imwe chete, airatidzika kunge aifarira fungidziro iyi - sekunge aisakwanisa kufamba mushure mekunge chitoro chaenda. Asi kana akaenda, achava nekanguva kekupa maodha kupfuura iwe kana achinja. Saka ndinoda kuratidza kuti akakosha uye akakodzera chitoro ichi. Pfungwa yacho haina musoro, haina musoro, uye inopokana muchitoro. Mhinduro yacho haina kubatsira.
Chechipiri, vanhu vashoma vane hunyanzvi mukuchengetedza zvitoro.
Mutengesi mukuru Liu Geng akatumirazve nhau dzeWal-Mart nezvekushanyira kwaGao Fulan muzvitoro paWeibo ndokunyora kuti: “Kuongorora zvitoro inzira inosungirwa kune vatengesi uye chinangwa chekutarisira. Zvinosuwisa kuti mazuva ano, kune vanhu vashoma vane hunyanzvi mukuongorora zvitoro, izvo zvakakosha kufunga nezvazvo. “Akati neshungu: “Havasi vese vanoshanyira chitoro vowana dambudziko mushure mekufamba-famba, asi harigone kugadziriswa. Mhedzisiro yacho ichiri imwe chete.”
Wang Chen, ane ruzivo rwemakore akawanda mukutarisira mhando, anotenda kuti 70% yevatariri vanogona kuwana matambudziko panzvimbo yekuongorora chitoro, vozopa mazano; 20% yevatariri vanogona kuongorora matambudziko zvinobudirira, zvakaita sekuti sei mutengo weyuniti pamunhu wega wega wadzikira uye nei zvinhu zviri mudura racho zvakakura kwazvo; 10% chete yevatariri vanogona kugadzirisa matambudziko, akadai sekupa mazano ekutenga kuti vawedzere mitengo yeyuniti yevatengi uye kubatsira kunzwisisa zvinhu zviri mudura racho zvisina kushanda.
Saka, tingaita sei basa rinoita seriri nyore rekutarisa zvitoro?
Gadzirai nzira yakanaka yekuongorora chitoro
Indasitiri yekutengesa ibhizinesi risingadhuri zvakanyanya. Kazhinji, makambani ekutengesa anofanirwa kuvimba nemhedzisiro yehukuru kuti agadzire. Maitiro akajairwa anogona kuwedzera kukanganiswa kwemhedzisiro yehukuru. Nokudaro, makambani ekutengesa akagadzira seti yehurongwa hwekutarisa zvitoro kuti vachengetedze mwero wakatarwa, kuitira kuti zvitoro nemadhipatimendi ari pasi apa vagone kuita zvese nenzira yakarongwa uye yakarongeka, kubva kumunyori kusvika kumaneja kusvika padanho repamusoro, vatevedzere iyi sisitimu yekutarisa. Chengeta, tarisira zvese zvakadzama.
Semuenzaniso, dhipatimendi rechitoro rinoshanyira chitoro kaviri kana katatu pazuva, uye ipapo maneja wedhipatimendi, mutevedzeri wemutungamiri wepasi, maneja wechitoro, maneja mukuru wedunhu, maneja mukuru wedunhu, mutevedzeri wemutungamiri wenyika, uye mutungamiri wenyika. Vhiki rega rega rine hurongwa hwaro hwekutarisa chitoro, izvo zvichabatsira kambani kwenguva refu.
Mafungiro akanaka uye kujekesa chinangwa chechitoro
Zhang Ren, aimbova mukuru wekushanda weWalmart China, ane ruzivo rwemakore anopfuura gumi mukutarisira zvitoro. Anofanira kuva nezvinangwa zvitatu pese paanoshanyira zvitoro - kunzwisisa chitoro, kutaura nevatengi uye kutaura nevashandi, uye ozofamba pakati pemitsara yemasherufu ari panzvimbo yacho. Kubva pakukura kusvika kudiki, kuronga kwevashandi, SKU, uye purofiti yese yechigadzirwa chega chega zviri mukati mechitoro chake.
Kungozvideredza chete, kubvisa pfungwa ye "hutungamiriri", uye kujekesa chinangwa chechitoro ndipo panogona kuti vachengeti vezvitoro vawane dambudziko zviri nani uye vagadzirise dambudziko nemazvo. Maitiro ekutanga ekutarisa zvitoro ndeyekuita ongororo yekutarisira zvigadzirwa nekushambadzira kuti vaone huwandu hwekurasika kwechigadzirwa, hutsva, huwandu hwekubuda kwezvinhu, huwandu hwekusashanda kwemasheya, kuratidza runako, kusanganiswa, nezvimwewo, uye kuzvigadzirisa ipapo ipapo nenguva. Pano, vakuru vakuru vanogona kudzidzisa nemuenzaniso uye nemuenzaniso, vachipa vashandi ruzivo rwavo rwemakore akawanda, vachivadzidzisa maitiro ekutarisira matura, maitiro ekuratidza zvigadzirwa, uye maitiro ekubatanidza zvigadzirwa zvekutengesa. Iyi ichiri nzira yakanaka yekudzidzisa nekuparadzira tsika dzemakambani.
Tsanangura zviri mukati mekutarisira chitoro
Kufamba-famba muchitoro hakusi kungofamba-famba muchitoro chete, asi kunofanirawo kuona nekuongorora zvikamu zvakasiyana-siyana zvechitoro.
Panguva imwe chete, pakufamba-famba muchitoro, musimboti wekusakanganisa kutenga kwevatengi ndiwo unofanira kuva musimboti, uye musimboti wekuti "kutanga mutengi" unofanira kutorwa semusimboti. Pakusangana nemibvunzo yevatengi, inofanira kupindurwa nekutsanangurwa nekukasika, uye kutaura zvinhu zvisina kurongeka kunorambidzwa zvachose. Zvakakoshawo kuratidza muenzaniso pakufamba-famba muzvitoro uye kudzidzisa vashandi kuti vagadze pfungwa yakasimba yekuzvidavirira. Zvakakosha kunyora zvinyorwa zvematambudziko akawanikwa uye kugadzirisa nenguva.
Nguva yekutumira: Zvita-31-2021
